Mike M.

Contributing proxy product ownership and business analysis to a strategic Competitive Intelligence programme at AstraZeneca's Global Digital Hub — a GxP-regulated environment serving global executive and commercial audiences.

Working alongside a Product Lead, with day-to-day coordination across a distributed team spanning the US, India, continental Europe and the UK.

Key focus areas:

• Defined requirements and interaction logic for a purpose-built AI Assistant designed to query multiple internal and external data sources and surface competitive insights dynamically for executive users.

• Maintained and refined the product backlog; facilitated sprint ceremonies, dependency tracking, and stakeholder alignment across business, data engineering, and AI/ML teams.

• Translated complex business intelligence needs from commercial and medical stakeholders into structured product specifications within a GxP-regulated delivery context.

• Supported platform governance and compliance documentation across a unified CI platform consolidating Alerts, Congresses, Landscapes, and Reports into a single integrated experience.

Product Ownership:

• • Conversational AI & Customer Success — Owned the evolution of ADA, Kave's AI powered assistant, delivering intelligent self-service and seamless escalation workflows. Coordinated integration requirements with AI teams.

• • My Account & Post-Purchase Experience — Shaped the authenticated customer journey: order tracking, purchase history, product care, and groundwork for personalization and loyalty engagement.

• • Checkout & Payments — Optimized basket-to-conversion flows and payment method strategy across European markets.

• • B2B Trade Program — Designed post-sales fidelization journeys for interior design professionals, including project support tools and dedicated account experiences.

• • Voice of the Customer — Owned CX measurement frameworks informing product priorities. Achieved +35% NPS improvement within the first month through targeted journey optimizations.

Served as an orchestration leader at the intersection of product management, digital transformation, and artificial intelligence within a complex, regulated environment. Drove the strategic integration of AI technologies and agile delivery practices for both human pharma clinical research and digital product portfolios in animal health. Focused on bringing together business and technology teams, enabling innovation and compliance, and optimizing end-to-end product lifecycles for measurable business impact.

Responsibilities:

Initiative: Digital Products Portfolio (B2B2C, Animal Health)

• • Led high-impact business analysis and product lifecycle management for Digital and Data Products Portfolios.

• • Facilitated and led the end-to-end digital products lifecycle—from discovery through delivery—including cross-functional coordination across UX, digital factories, product managers, marketing, legal, and platforms.

• • Worked closely with C-suite stakeholders to ensure compliance, governance, and risk management across digital portfolios.

• • Facilitated process mapping strategies to optimize operations and technology integrations.

• • Led cross-functional, agile teams—including UX, digital factories, product managers, marketing, legal, and tech platforms—ensuring the seamless adoption of AI-powered tools for process automation, regulatory compliance, and enhanced decision-making across both pharma and animal health product lines.

• • Implemented key performance metrics (KPIs, OKRs) to evaluate investment product performance and process efficiency.