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Milan RakovicMR

Milan Rakovic

CRM & Lifecycle Marketing Manager

€500/day
Amsterdam, NL
3-7 years

Average response time: 1 hour

About Milan

Freelance CRM & Lifecycle Marketing Consultant helping businesses increase retention, revenue, and
engagement through smart automation, AI personalization, and omnichannel strategies with lower volume and
higher ROI.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Miele X
    CRM Manager
    January 2025 - Today (1 year and 5 months)
    • • AI-driven lifecycle automation and predictive segmentation delivering +50% engagement and 20–30% revenue growth
    • • Centralized global CRM frameworks across EU, US, CA, AU with localized execution
    • • Omnichannel orchestration across email, app, website, and social channels
    • • Reduced churn and unsubscribe rates to industry-leading levels
    CRM Strategy Customer Retention Lifecycle Marketing Lead generation
  • Miele X
    CRM Specialist
    January 2022 - January 2024 (2 years)
    • • Built 40+ automation use cases across global markets
    • • Drove 20–30% YoY CRM-driven revenue growth
    • • Increased database size by 10–15% annually through acquisition and lead generation

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Education

  • MSc Business Communication & Digital
    Tilburg University
    MSc Business Communication & Digital
  • BSc Media & Communications Bloomreach Engagement & Advanced Analytics
    BSc Media & Communications Bloomreach Engagement & Advanced Analytics

Skill set

Categories