About Naomi
Freelance / Interim Graphic Designer & Art Director
With 10+ years of experience in the creative industry, I help brands make a lasting impression through strong visual identities, creative concepts and campaigns that tell a story. Whether I’m building a brand from scratch or refining an existing look & feel, I bring a keen eye for design, concept-driven thinking, and a deep feel for aesthetics and brand DNA.
As a freelance and interim creative, I work flexibly with in-house teams, agencies or founders on location or remotely. I’m quick to step into ongoing projects or take the creative lead from start to finish. From bold campaigns and content creation to packaging, editorial design and full brand identities: I translate ideas into visuals that resonate.
Expertise
• Graphic Design & Visual Identities
• Art Direction
• Campaign Design & Storytelling
• Social Content Creation & Influencer Marketing
• Creative Production (photo/video)
Brands I’ve worked with
ELLE Magazine · Harper’s Bazaar · GO Sharing · Umob · De Bijenkorf · Oei ik Groei · Lumen Yachts · terStal · and many more
Open for freelance & interim opportunities short- or long-term
Dutch
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Arnhem (up to 50km)
Experience
- CREATIVE STUDIO NAOMIFreelance graphic designerMay 2025 - Today (1 year and 2 months)Freelance / Interim Graphic Designer & Art DirectorWith 10+ years of experience in the creative industry, I help brands make a lasting impression through strong visual identities, creative concepts and campaigns that tell a story. Whether I’m building a brand from scratch or refining an existing look & feel, I bring a keen eye for design, concept-driven thinking, and a deep feel for aesthetics and brand DNA.As a freelance and interim creative, I work flexibly with in-house teams, agencies or founders on location or remotely. I’m quick to step into ongoing projects or take the creative lead from start to finish. From bold campaigns and content creation to packaging, editorial design and full brand identities: I translate ideas into visuals that resonate.Expertise• Graphic Design & Visual Identities• Art Direction• Campaign Design & Storytelling• Social Content Creation & Influencer Marketing• Creative Production (photo/video)
- The Wonder WeeksSenior Content CreatorApril 2021 - April 2025 (4 years)Arnhem, Netherlands- Visual responsible for the brand worldwide (including 2023 rebranding)- Designed POS materials, social media assets, packaging, and marketing visuals for global campaigns- Managed large-scale photo and video productions in Europe- Creative lead for the project "eerlijk", overseeing photography, book design, and a YouTube series (500K views in six months)- Directed creative projects from concept to execution for seamless multi-channel delivery- Led PR and influencer collaborations to boost brand reach and engagement- Represented the brand at NYC Prego Expo, building key connections and opportunities
- BasilFreelance Art Director / Graphic DesignerMarch 2021 - May 2021 (2 months)7071 Ulft, NetherlandsArt Direction for the SS21 campaign Concept, casting, styling, production, Art Direction on set and image direction Art Direction / Graphic Design for the SS21 brochure Concept & design
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Education
- Visual Designer, Graphic DesignerCibap vakschool voor verbeelding2017Visual Designer, Graphic Designer
- Havo, EconomieStad en esch Zuideinde2013Havo, Economie