About Nick
Dutch
Native or bilingual
English
Fluent
Experience
- Kuiper Consultancy/The UnsustainablesMarketing Consultant/Interim Marketing Manager (Freelance/Co-Founder)March 2011 - Today (15 years and 3 months)Amsterdam, Netherlands• Acted as interimmarketing manager and most recently as global ABM lead, European marketing lead and programmanager at Ridecell, Fleet Transformation Platformprovider (for automotive and mobility).• Advised on marketing strategy, digital marketing, demand generation, sustainability marketing, branding and positioning.
- Verizon ConnectMarketing ManagerOctober 2019 - May 2023 (3 years and 7 months)Amsterdam, Netherlands• Created marketing strategies for Fleet management software provider (for transport and logistics industry) to continuously hit KPI's and grow revenue for the Benelux region.• Coordinated execution of marketing plan and managed budget of +1mannually.• Launched strategic and tactical alignment initiatives with the Sales department.• Generated 500+ leads monthly through demand generation tactics.• Supported 20+ sales teamwith leads, branding and sales collateral.• Led multi-disciplined marketing efforts on +15 channels, and managed external agencies.• Maximised budget yield and increased ROAS: Cost down by +30%and revenue up by +30%.• Pushed sustainability efforts: awareness and education on Co2 emissions, EV's and overall footprint.• Additional responsibilities: ○ Headed EMEAABMprogram: 8 regions, 30+ sales reps, 50+stakeholders. ○ Coordinated EMEA competitive & battle cards program.2
- TermIQMarketing Manager (Interim)January 2019 - August 2019 (7 months)Rotterdam, Netherlands• Coordinated all marketing and branding activities for sustainability scale-up.• Developed a new market approach in conjunction with business development lead.• Launched a newwebsite and sales collateral toolkit.• Coordinated several trade show events.• Managed and coached 2 junior marketeers.
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Education
- Master of ScienceUniversity of Amsterdam2011Master of Science: Business Studies
- Half-Year Exchange Program: Marketing & ManagementNottingham Trent University2009Half-Year Exchange Program: Marketing & Management