Nicole Dos Santos

Lead global business development across interior, fashion, and mobility sectors, identifying and capturing high-value growth opportunities. Manage and mentor a high-performing team, fostering accountability, collaboration, and professional growth. Define and execute strategic sales and pricing plans, aligning objectives with branding and marketing to maximize revenue and market share. Build and maintain international partnerships, expanding the global client base and uncovering new business opportunities. Collaborate with design, product, and marketing teams to translate innovative concepts into commercially viable offerings. Conduct market research and competitive analysis to inform strategic decisions and identify emerging trends. Implement CRM and analytics tools to optimize prospecting, pipeline management, and outreach effectiveness. Represent BYBORRE at industry events and client meetings, reinforcing the company's thought leadership in sustainable textiles.

Drove ~15% annual revenue growth by cultivating and strengthening relationships with strategic partners and clients. Exceeded sales targets by generating €3M in new business through targeted strategic engagements and short-term opportunities. Managed high-profile accounts using personalized strategies, maintaining a 95% client retention rate. Led full sales cycle, from lead identification to contract closure, enhancing sales efficiency by 20%. Mentored team members while achieving top sales performance and aligned client strategy with branding and marketing objectives.

Software for unattended retail in hospitality, offices, and public spaces.

Led the hotel channel strategy, delivering ~25% revenue growth. Built strategic partnerships with major hotel chains, securing €2M in revenue and positioning Wundermart as a preferred supplier. Expanded market presence by ~20% by onboarding new hotel groups across key regions. Partnered cross-functionally to tailor solutions, resulting in ~10% improvement in customer satisfaction and retention. Provided performance analytics and commercial insights to leadership, enabling data-driven decisions. Managed key enterprise accounts, generating ~12% annual revenue growth. Maintained 90–95% client retention while achieving ~10% incremental revenue through targeted upselling and cross-selling initiatives.