Senior UX Designer based in Amsterdam with 6+ years of experience in designing and improving digital products from scratch.

Most designers just focus on how things look, but if your product doesn’t work the way your users expect it to, it's not going to be a success. This is why, I balance user and business needs when creating delightful products.

Previously, worked for Nike, C24 and Lance Free where I was responsible for the entire design process from idea stage to launch and iterating on existing features to improve workflow and save time. My duties ranged from journey maps, information architecture, wireframes, prototyping, design systems and high fidelity UX/UI mockups. At Nike, I focused on improving the customer experience journey of Nike app for EMEA wholesale partners such as Intersport, JD and Snipes.

Specialties:
UX Design, UI Design, Information Architecture, Discovery Research, User journey, Design Thinking, Digital Strategy, Problem-Solving, Collaboration and Webflow Expert