About Nora
Senior ecommerce consultant with 15+ years of experience across ecommerce, digital, product, and retail.
I’ve worked with internationally recognised consumer and retail brands, including IKEA and Alo Yoga, leading ecommerce and digital initiatives across global and multi-market environments.
I work with ecommerce and DTC brands looking to improve customer experience, ecommerce performance, or bring more clarity to ecommerce priorities and decision-making. This can include improving the customer journey, deciding what initiatives matter most, planning expansion into new markets or channels, or turning ecommerce priorities into clear execution.
My approach is practical and commercially focused: understanding where the biggest opportunities are, what will create the most impact, and turning priorities into action.
Areas I typically support:
• Ecommerce strategy and optimisation
• Customer journey improvements
• Ecommerce prioritisation and roadmap definition
• Ecommerce performance and smarter decision-making
• Expansion planning, localisation, cross-border ecommerce, and channel prioritisation
• Shopify and DTC ecommerce optimisation
• Leading cross-functional ecommerce initiatives across business, UX, and development teams
English
Native or bilingual
Hungarian
Fluent
Remote only
Primarily works remotely
Experience
- Nora Miklos Digital CommerceFractional Ecommerce LeadE-COMMERCEMarch 2026 - Today (4 months)Amsterdam, Netherlands• Partnering with founder-led DTC and Shopify brands to improve ecommerce performance, solve ecommerce problems, and drive commercially grounded decision-making from prioritization to execution.• Ecommerce roadmap & prioritization: Defining ecommerce priorities, solving bottlenecks, and aligning initiatives against commercial goals and business impact.• International expansion & market sequencing: Supporting market prioritization, rollout planning, and localization decisions for scalable ecommerce growth.• Commercial decision-making & investment prioritization: Navigating ecommerce tradeoffs, evaluating opportunities, and prioritizing where to invest time, budget, and focus.• Unit economics, profitability & sustainable scaling: Supporting ecommerce decisions through profitability thinking, scaling priorities, and long-term commercial sustainability.• Ecommerce execution & cross-functional alignment: Turning ecommerce priorities into action by aligning teams, stakeholders, and implementation around what matters most.
- Alshaya GroupEcommerce Product LeadE-COMMERCEJanuary 2023 - February 2025 (2 years and 1 month)Dubai - United Arab Emirates• Owned eCommerce performance and direction for multiple global brands like Victoria's Secret, Bath & Body Works, Alo Yoga, and H&M, with end-to-end responsibility across ecommerce priorities, launch readiness, and commercial outcomes across GCC• Drove regional eCommerce commercial KPIs, including conversion, checkout performance, and AOV drivers• Led the ecommerce launch and localization for Alo Yoga's expansion into the Middle East, covering UAE, Qatar, and Kuwait• Launched Digital Wallet generating annual +$128K and retaining $1.8M (10% of returns value)• Introduced click-and-collect minimum threshold, increasing AOV by 5% and improving operational efficiency• Led payment method integrations, including BNPL, improving checkout conversion by ~4% and enabling market-appropriate payment experiences across Middle East markets• Acted as a senior eCommerce partner to US brand teams and franchisors, translating global standards into localized market execution for regional customers• Led cross-functional ecommerce priorities across engineering, UX, performance, and operations to ensure smooth launches and a consistent customer experience across markets
- IKEADigital Commerce LeadE-COMMERCEMarch 2017 - December 2022 (5 years and 9 months)Sweden• Led global digital and eCommerce initiatives across 56 markets, focused on revenue growth, profitability, ecommerce performance and customer experience across a portfolio of platforms and programs• Owned annual planning and decision authority for a €2.5M digital commerce budget, covering revenue forecasting, cost allocation, investment prioritization, and margin considerations across global initiatives• Transformed the IKEA digital catalogue into a scalable eCommerce platform, including a major platform migration, generating €800K+ in incremental first year revenue and contributing to a 57% increase in traffic across markets• Owned new market launches (including Oman, India, and Mexico), aligning localization, product, content, and operations for go-live• Led cross-functional implementation for global digital commerce platforms and initiatives, working cross-functionally across engineering, UX, data, content, marketing and local markets• Launched Buying Guides and discovery experiences, generating €300K+ in annual revenue and improving product discovery
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Education
- PowerMBA Certified SAFe® 6 Product Owner/ Product ManagerPowerMBA Certified SAFe® 6 Product Owner/ Product Manager
- Master of Business AdministrationWarsaw Management University2023Master of Business Administration