Description

I am a Growth Marketer with experience in rapidly growing businesses. I excel at combining advertising with data and maximizing results for my clients. In addition, I have extensive experience in helping Ecommerce, SaaS, and Apps with their growth. So whether you are just starting on your business journey - or are established and are looking for ways to accelerate your business - I can help!

- I scaled an e-commerce business from (negative) 0.64 ROAS to 7.43 in just 3 months.

- Generated an astonishing 644 ATC with an Outbound CTR of 10.23% and an ATC Cost of just $8.55,

- Run Ads on TikTok, Snapchat, Pinterest, and Reddit to offer other channels for Growth.

- For A Food delivery App: Increased user count: by +340%, customer count by +406%, and the Daily Order count went from 10 orders per day to 100 within six months of my taking over

- Built and optimized Google Ads campaigns to reach 100,000 clicks with an average CPC of just €0.02, all the while increasing the media spend,

- Achieved massive growth for a website by hitting 100.000 MAU after just six months, I put a strong emphasis on data-driven results.

I always base my tactics on what I can find in the data, which guarantees a higher success rate. However, it does mean that I will also spend time understanding your business, ensuring your data gathering and tracking is on par and can be used for scaling. Finally, I will always treat every first meeting as an essential lesson to understand you, your business goals, and your possibilities.

Languages

Dutch
Native or bilingual
English
Native or bilingual
Polish
Native or bilingual
German
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Den Haag (up to 50km)

Akly
Interim Head of Marketing
E-COMMERCE
December 2020 - October 2021 (11 months)
Doha, Qatar
Introduce and manage a fully-fledged Growth Strategy plan from initial proposal to execution, relying on cross-team collaboration between Product Development, Operations, and Marketing to consistently hit business roadmap targets and milestones,
Analyzed 5 years of user and advertising data to map out key issues within the user-acquisition funnel,
Used the data to produce a creative A/B testing framework that utilizes user data to optimize customer journeys, App Interactions and increases MAU & DAU,
Manage a team of three specialists and a creative agency to ensure project deadlines are met and KPIs are reached,
Collaborate with the Senior Stakeholders (CEO, CTO, and COO) to ensure smooth cross-team collaboration and communication on milestones and challenges,
Achieved an Increased user count: +340%, customer count: +406% and the Daily Order count went from 10 orders per day to 100 within six months of myself taking over,
Manage a Monthly Paid Media budget of $30,000 across Facebook, Google Ads, Snapchat and TikTok,
TikTok Ads Facebook Marketing Google Analytics Mixpanel AppsFlyer
Ladder.io
Growth Strategist
CONSULTING AND AUDITS
August 2020 - Today (5 years and 10 months)
New York, United States
Operate as Head of Growth for key clients, such as BlockFi, Mayvenn, Sophos, and Unilever,
Build, implement and coordinate Quarterly Growth plans that focus on scaling the clients business and strengthen relationships between users and consumers,
Used Meltwater to introduce a brand new creative approach to three new audiences for BlockFi,
As part of the New Business Unit for Unilever, achieved tremendous success with WonderBeauty, cold audience Click > ATC rate of 14.3%
Achieved 7.43 Average ROAS for Mayvenn after they failed to achieve positive ROAS following the Covid-19 pandemic
Manage a team of 5 international specialists to deliver on campaigns results, creative output, and testing,
Introduce new growth channels to maximize performance, such as Reddit, Quora, Quantcast, and Brave Ads,
Collaborate with internal teams and client teams to produce an agile-growth strategy that delivers on milestones,
Growth Hacking Google Analytics Google AdWords Facebook Marketing TikTok Ads CRO
RTB House
Growth Analyst - AI Marketing Lab
TECH
July 2018 - August 2020 (2 years and 2 months)
Launched the website Gazetkowo.pl, and led the growth of the website,
Achieved massive growth hitting 100.000 MAU after just six months,
Drafted a marketing strategy growth plan that encompassed: Keyword Analysis, GAds, SEO, SMM,
Contracted a web development agency to implement development and UI/UX changes,
Utilized Website Analytics (GA and Hotjar) to implement A/B tests to improve UX and increase website traffic,
Implemented a web-crawl hack to skyrocket organic SEO growth: Link,
Built and optimized Google Ads campaigns to reach 100,000 clicks with an average CPC of just €0.02, all the while increasing the media spend,
Managed a team of Content Specialists working remotely from Cyprus to streamline the project adaptation in other markets (US, Italy, Greece, Turkey, Romania, and Brazil),
Google Analytics Google AdWords Facebook Marketing Growth Hacking