Description

I specialize in 360° marketing campaigns, content strategy, and campaign production, ensuring impactful brand storytelling across multiple touchpoints. With a background in global brand marketing at companies like Tommy Hilfiger, Philips, Scotch&Soda, I have successfully developed and executed high-profile seasonal campaigns, managed cross-functional stakeholders, and optimized content performance to drive engagement.

From attending fashion shoots to delivering assets for global launches, I thrive at the intersection of creativity and strategy. I'm also skilled in post-campaign analysis, social media marketing, and external communications, ensuring every activation is both data-driven and culturally relevant.

Let's create something extraordinary together. 💡✨

Languages

English
Fluent
Dutch
Conversational
Ukrainian
Native or bilingual
Russian
Fluent

Workplace preferences

Remote only

Primarily works remotely

Tommy Hilfiger
GLOBAL BRAND MARKETING SPECIALIST
September 2023 - Today (2 years and 9 months)
• Briefing, pre and post producing global product campaigns
• Coordinating creative teams to deliver streamlined campaign materials
• Managing project budgets and deliverables to ensure resources were allocated effectively for campaign rollouts
• Delivering cross-channel marketing initiatives encompassing digital, print, social media, and retail activations
• Partnered with merchandising, design, and regional marketing teams to amplify commercially and culturally relevant products across global markets
• Managed content delivery for Tommy Hilfiger's New York SP25 fashion show and supported content production on the ground
Tommy Hilfiger
GLOBAL BRAND MARKETING JUNIOR SPECIALIST
March 2022 - September 2023 (1 year and 6 months)
• Contributing to the development of 360 marketing campaigns
• Conducting post-campaign analysis to capture key learnings and improve future executions
• Supporting the production of market launch: attending shoots, asset delivery and uploads
Scot ch & Soda
SOCIAL MEDIA MARKETING INTERN
August 2021 - February 2022 (6 months)
• Assisting with social channel's content planning
• Briefing copy and assets for social channels
• Monitoring brand-related conversations