Qiyuan Sun

• Market Study: Conducted desk research and expert interviews on European study markets, analysing economic, university, and policy data to support tailored study-abroad solutions

• Competition Analysis: Analysed competitors across product, pricing, service model, and core value proposition to identify strengths and strategic gaps

• Product Design: Translated market and competitive insights into product optimisation plans and identified local business expansion opportunities aligned with local market conditions

• Market Research: Designed and executed market research projects, each including surveys of 800+ respondents and expert interviews, generating customer insights that guided product design and marketing strategies

• Insights & Strategy Delivery: Delivered data-driven product and go-to-market strategies, translating complex analyses into clear visual insights, resulting in faster product adoption and a improvement in marketing ROI

• Project Management: Managed end-to-end project lifecycles, overseeing timelines, budgets, and deliverables across 4 departments and 12 team members, ensuring 100% on-time delivery

• Stakeholder Management: Partnered with key stakeholders and external vendors to ensure business needs were fully addressed

· Market Analysis: Used models to measure industry size and market data, along with applying business models and other business frameworks, to evaluate market competition and assess the strengths and weaknesses of the company's position within its segment

· Financial Modeling: Built and maintained financial models (such as DCF model, comparable analysis and precedent transaction analysis) to forecast target company performance and provide valuable insights for investment decisions