Rahul Sharma

I’m a Membership, Loyalty and CRM professional with 9+ years of experience driving customer growth, engagement, and retention for global brands across Retail, Fashion, Hospitality, and IT. Currently based in Amsterdam, I help companies build data-driven strategies and launch impactful customer experiences that convert.

What I Do

- Loyalty & Membership strategy

- CRM platform strategy & implementation

- Customer segmentation & personalization use-cases

- Salesforce Marketing Cloud & Data Cloud advisory

- Email marketing & lifecycle journey design

- Go-to-market (GTM) messaging and positioning

- Dashboard creation, analytics & performance reporting

- Stakeholder management across Product, Data, Engineering & Markets

What I Bring

I specialize in simplifying complex topics into clear, actionable strategies for business teams. My work has helped companies launch new Membership programs, Relaunch existing programs , CRM platforms, migrate to Data Cloud, clean up segmentation foundations, and create high-performing customer journeys across multiple markets.

I combine my International MBA, hands-on tech experience, and strong cross-functional communication skills to deliver projects that are both strategic and execution-ready.

I Can Help You With

- Setting up Membership & Loyalty strategy

- Setting up or optimizing CRM workflows

- Migrating or integrating systems (e.g., Marketing Cloud → Data Cloud)

- Designing email/push automation journeys

- Building CRM dashboards & performance frameworks

- Creating GTM plans, product messaging, or roadmap decks

- Training teams on CRM or audience segmentation

If you’re looking for a freelancer who can connect business, data, and technology—and deliver measurable impact—I’d love to collaborate.