Description

Product-focused Business Analyst and UX Consultant with 5+ years of experience bridging business, design, and technology across digital platforms, CRM systems, and custom implementations.

Specialized in translating business goals into user-centered digital solutions—combining requirements analysis, UX design, and system thinking to improve customer journeys and platform performance.

Experienced in working with enterprise environments (including Salesforce Commerce Cloud) as well as early-stage and custom-built solutions. Strong in stakeholder alignment, structuring complex problems, and delivering scalable, conversion-focused outcomes.

Languages

English
Native or bilingual
Dutch
Conversational
Persian
Native or bilingual

Workplace preferences

Can work on-site

Zoetermeer (up to 50km)

Emakina NL/ EPAM Systems
Business Analyst
E-COMMERCE
January 2022 - January 2025 (3 years)
Amsterdam, Netherlands
Worked within multidisciplinary digital delivery teams supporting enterprise clients, including Rituals Cosmetics. Responsibilities: Acted as the link between business stakeholders and development teams within CRM and digital platform environments Gathered and translated business requirements into user stories and acceptance criteria Worked with Salesforce Commerce Cloud and related systems to support customer-facing processes Analyzed system interactions, integrations, and dependencies across platforms Supported Agile teams (Scrum) in refinement sessions, sprint planning, and delivery Coordinated testing and contributed to successful releases Identified process improvements and challenged stakeholders to optimize workflows Results: Improved business–IT alignment through structured requirements and documentation Contributed to optimization of digital customerjourneys and system integrations Supported stable and predictable release cycles consultant
Agile method Process Design Requirements specification Documentation Functional specifications
Aidanics
Web Analyst / IT
January 2018 - January 2022 (4 years)
Analyzed business processes and system usage across CRM and operational systems Translated business needs into functional requirements for system improvements Supported implementation and configuration of applications Contributed to early-stage design of custom implementations, including ERP-related workflows and process screens Worked closely with stakeholders to align expectations and solution
Self-Employed
UX/UI Designer
January 2012 - January 2018 (6 years)
Designed and optimized user interfaces for custom digital solutions and internal systems Translated business and user needs into structured flows and functional concepts