RBAbout Roberta
Marketing & Project Manager | B2B & B2C SaaS | Multilingual Strategist
Check my portfolio here: rbettanin.carrd.co
I am a results-driven marketing and project manager with a strong track record of building authentic connections between brands and audiences. With experience across media, lifestyle, wellness, fashion, travel, and insurance industries, I specialize in storytelling, audience engagement, and data-driven strategies to drive business success.
With 15+ years in marketing and communication, I have led initiatives in customer engagement, content strategy, and performance optimization. My expertise spans B2B and B2C marketing, digital PR, content strategy, lifecycle marketing, automation, and cross-channel campaign management, ensuring seamless integration across email, social media, and paid media for sustained growth.
As a structured yet agile project manager, I thrive in fast-paced, cross-functional environments, ensuring marketing initiatives are executed efficiently and strategically aligned with business objectives. Fluent in Italian, English, German, French, and Spanish, I bring a global mindset to marketing, excelling in the development of international campaigns and culturally relevant brand messaging, making me a valuable asset to global teams.
Check my portfolio here: rbettanin.carrd.co
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
French
Fluent
German
Conversational
Can work on-site
Eindhoven (up to 50km)
Experience
- GoodHabitzContent Marketing ManagerOctober 2025 - Today (8 months)Eindhoven, NetherlandsContent management and creation for the Global B2B Demand Gen Team: blog post, social media, nurture emails, lead gen magnets.
- OmniscientContent writerSeptember 2025 - Today (9 months)Generalist content writer and editor, creating clear, engaging content in Italian and French across digital formats.
- HUMANOO / eTherapists GmbHSenior Content and Engagement Marketing Manager - Loyalty program project managerHEALTH AND WELLNESSAugust 2021 - December 2024 (3 years and 4 months)Berlin, GermanyAt Humanoo, a B2B2C SaaS platform focused on workplace well-being, I led the CRMand lifecycle team by developing strategic engagement campaigns tailored to HRstakeholders and end users.➔ Created automated email journeys for onboarding, re-engagement and featureactivation using HubSpot and CleverTap, boosting feature activation by 20%➔ Wrote copy for multi-language campaigns (EN, DE, IT, FR) across email, pushnotifications and in-app messaging.➔ Coordinated with design and product teams to launch high-performing,segmented lifecycle flows and e-mail campaigns.➔ A/B tested subject lines, CTAs, and layouts to increase open and click-through rates across different customer segments, achieving a 35% increase in email open rates and a 25% uplift in CTR➔ Coordinated the loyalty program implementation and developement
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Education
- IPMA Level D Certified BTA,2021IPMA Level D Certified BTA,
- Master in Social Media Marketing & Digital Communication,Ninja Business School2014Master in Social Media Marketing & Digital Communication,