Robin Kalmeijer

Responsible for leading the Design System across teams. Setting up the foundation, creating and maintaining scalable components in Figma libraries, with a strong focus on consistency, accessibility and clear documentation. Working closely with developers, stakeholders and designers to ensure alignment, support faster product development, and deliver a consistent user experience across all digital touchpoints. Also supporting CRO, Loyalty, and E-commerce teams by improving user flows, refining UI, and connecting their work to the Design System.

Keywords: Design System, UI, UX, WCAG, Accessibility, Product, Figma, Prototyping, Component Design, Component Library, Documentation, Variables, Consistency, Responsive, Apps, Website, Webshop, Mobile First, E-commerce, CRO, User Testing, A/B Testing, Developer Collaboration, Github, Governance, Stakeholder Management, Process Setup, Scrum, Agile, Jira, Sprints.

Worked in the crypto and Web3 space on branding like logo & visual identity, UI design, motion and marketing assets, with brands like Variational, Zoku, Taofu & TPN. Helping define their digital presence with fast, consistent, and scalable design. Also designed and built responsive websites for SuperPotion and SuperFund using Webflow and Framer, covering everything from layout and animation in the frontend.

Keywords: Crypto, Web3, Blockchain, Brand Design, UI Design, Web Design, Motion Graphics, Logo, Social Assets, Short-form, Video, Prototyping, Figma, Creative Cloud, After Effects, Photoshop, Illustrator, Webflow, Framer, Frontend, Storytelling, Animation, Website, Responsive

Focussed mainly on Design Systems, CRO (UI/UX) and Motion Design. Involved in the creation & maintenance of scalable design systems in Figma, including component design, tokenization, documentation and developer collaboration. Key projects included a multi-brand system for Ahold Delhaize across five countries/supermarkets and clusters in app, loyalty and web. Responsible for setting up a global email design systems for Bacardí and JDE, supporting brands like Grey Goose, Bombay Sapphire, Martini, Douwe Egberts, L’Or, Senseo, and Pickwick. In addition I contributed to CRO projects for clients such as Basic-Fit , Bugaboo, WeFashion and Muchachomalo, working on the user interface, user research, prototyping, testing, and flow optimization. Also supported branding efforts for Omron Viso and Emakina. My role often bridged the creative and technical, working closely with cross-functional teams in agile environments.

Keywords: UI/UX Design, Product Design, Design Systems, Motion Design, Visual Design, CRO, Branding, Accessibility, Prototyping, Tokenization, Figma Libraries, Developer Handoff, UX Research, Email Design Systems, Jira, Confluence, Storybook, GitHub, Agile, Figma, Adobe Creative Cloud, Coda, Token Studio, Component Design, Usability Testing, A/ B Testing, Design Documentation, Design Tokens, Multi- brand Design Systems, Frontend Collaboration, Responsive Design, Animation, Web Design, Internal Branding