Roderick Reichenbach

Roderick leads new business development at Quantify Group, setting strategic direction and fostering key client relationships. His entrepreneurial background and deep understanding of the tech industry (startups and scale-ups) enables him to identify and seize opportunities for expansion and innovation.

Commercial Director at Risa IT, where I was the Key Account Manager for Nationale Nederlanden's brands. I achieved a significant increase in revenue for the account by 100% within six months. I led the creation and implementation of the company's corporate identity, including updates to the presentation deck. Strong leadership and interpersonal skills resulted in successful account management and business growth.

Interim CEO at Disxt where I successfully implemented an evidence-based marketing methodology. Under my leadership, the company achieved a 10% increase in turnover and reduced costs by over 20%. Developed and optimized the company's mission, vision, and KPIs. Spearheaded new business development and launched new brands, including Shell, CCV, and Perrigo. Launched the Dynamic Creative Optimization tool as a SaaS platform with DPG Media as a pilot partner, positioning the company for growth. Successfully prepared the company for investment and readied the platform, Grid8, for market launch.