RGAbout Rodrigo
I help startups, scale-ups, and corporates accelerate growth through strategy, venture building, and hands-on execution. If you’re looking to validate a new business model, scale a product, or prepare for fundraising, I bring 15+ years of experience delivering measurable results in innovation and early-stage company building.
My added value: I combine VC investment experience (2.15x TVPI delivered) with deep operational execution, working directly with founders and executive teams to transform strategic ideas into profitable ventures. I specialize in designing business models, building MVPs, scaling growth engines, supporting fundraising processes, and developing market expansion strategies across the EU and LATAM.
Typical project scopes:
• Venture building & 0→1 launch
• Fundraising readiness (deck, narrative, investor pipeline)
• Product strategy & go-to-market execution
• Strategic planning & growth roadmaps
• Due diligence, deal sourcing & portfolio advisory
Available for freelance, interim, or fractional roles, based in Amsterdam (Randstad) — hybrid or remote across Europe.
Let’s work together if you need someone who can bring clarity, execution, and momentum to your most important growth priorities.
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- Living on the EdgePARTNER & STARTUP CO-FOUNDERPRIVATE EQUITYJuly 2021 - Today (4 years and 11 months)Amsterdam, NetherlandsPre-seed and seed stage venture capital fund ( €5M) focused on PropTech, FinTech, and Consumer Tech across LATAM and Europe.Portfolio includes LOK (Acquired by Chazki), Kigui, Publifix, Itierra, Bottlebits/Shhh! Spirits..PARTNER & STARTUP CO-FOUNDERLeading investment strategy and portfolio management for early-stage tech investments, managing deal flow of200+ startups annually with direct oversight of €2M+ capital deployment.Key Responsibilities:• Source and evaluate pre-seed/seed opportunities, leading investment committee decisions and duediligence processes• Provide hands-on strategic guidance to portfolio companies including go-to-market strategy,fundraising support, and operational scaling, business development, product development, Internationalexpansion, Series A Investor readiness & Product Strategy.• Build and maintain relationships with 50+ VC funds, accelerators, and angel investors to createco-investment opportunities• Develop and execute fund strategy, including thesis development, LP relations, and exit planning,market adaptation.• Co-founded internal venture Conlegal.mx as part of venture studio activitiesAchievements: Portfolio delivering 2.15x TVPI for 2021 vintage, outperforming leading VC’s in LATAM (Kigui atSeed, Chazki at Series A, iTierra Raising Series A), established proprietary deal flow channels generating 70% ofquality leads, €50K revenue from internal venture Conlegal
- Propelland,BUSINESS INNOVATION CONSULTANTTECHMarch 2021 - March 2022 (1 year)San Francisco, CA, USASilicon Valley innovation consultancy serving Fortune 500 clients with $20M+ in annual revenue, specializing in Corporateventure building and digital transformation for enterprisesBUSINESS INNOVATION CONSULTANTLed innovation projects for Fortune 500 clients including: The Coca-Cola Company ( ~$306 billion market cap,~82,500 employees), Bimbo (World’s largest bread maker $12 billion market cap,~ 151,000 employees), Oxxo (LatinAmerica’s Largest convenience-store chain ≈ 21,700 locations, >140,000 employees), and Vitro (Mexico’s largest glassmanufacturer), building new business models from concept to revenue generation.Key Responsibilities:• Designed and validated 3 new business models with combined revenue potential of $100M+• Led cross-functional teams of 5+ people through rapid MVP development using lean startupmethodologies, both for software and hardware• Conducted 50+ customer interviews and market validation sessions to ensure product -market fit• Presented to C -suite executives at regional headquarters, securing buy-in for innovation initiativesAchievements: Validated market need for business opportunity in architectural glass sales, saving the clienttime/money/effort in building in Lean Style, and developing internal Innovation Capabilities. Sourced new clientand Sold 2 projects for about €500k.
- OXXO (FEMSA),CORPORATE VENTURES MANAGERRETAIL (LARGE RETAILERS)September 2019 - March 2021 (1 year and 6 months)Monterrey, Nuevo Leon, MexicoLatin America's Largest Convenience store and Fintech company, OXXO operates 21,000+ convenience stores across LATAM with€20B+ in annual revenue and 200,000+ employees and the fastest growing “Neo-Bank” SPIN.CORPORATE VENTURES MANAGERCreated and scaled new digital ventures, reporting directly to Innovation Director.Key Responsibilities:• Built food delivery platform from concept to Launch monthly in 3 months using No-code tools,bypassing the in progress Software development, saving costs.• Advised on 3 additional ventures: autonomous stores, smart vending, and Mom & Pop FintechSolutions.• Sourced partnerships and co-development agreements with State-Of- The-Art Tech firms, such asAccel Robotics (former Apple engineers) for Computer Vision, and ParLevel for telemetry..• Facilitated design thinking workshops with 50+ participants across business units• Managed innovation portfolio and team of 4 developers and designersAchievements: Launched MVP achieving 10K MAU(Monthly Active Users) in 12 months, secured executiveapproval Autonomous Store Scaling through internal funding, established innovation framework. ( currently theAutonomous store is still being expanded)
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Education
- BAUniversidad de Monterrey2012BA
- —CS 50Harvard University2017—CS 50