About Sam
English
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- ROYAL ROOTS – (TYSON 2.0 / THA DOGG HOUSE / DEATH ROW RECORDS),SENIOR BRAND MARKETING MANAGER (FTC)January 2025 - Today (1 year and 5 months)Amsterdam, NetherlandsDirected the 360° content and brand ecosystem for lifestyle and clothing brand Royal Roots, spanning licensed music IP, hospitality, and apparel, overseeing asset production, metadata structures, publishing workflows, and cross-platform distribution across digital and retail channels.
- ADIDAS,SENIOR CONTENT MARKETING & SEO MANAGERJanuary 2022 - January 2025 (3 years)Amsterdam, NetherlandsDirected global SEO, editorial, and Digital PR strategy across 40+ international adidas websites spanning EMEA, APAC, and the Americas, delivering +194% YoY organic growth.
- DR. MARTENS INTERNATIONAL,GLOBAL SEO LEADJune 2019 - January 2022 (2 years and 7 months)London, UK• • Coordinated organic traffic strategy for 13 regions (Americas, EMEA and APAC)• • Liaised with stakeholders to ensure campaigns align with multi-channel strategies• • Managing regional blogger outreach campaigns, for purpose of outreach and linkbuilding.
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