Santiago Garcia

• Designed and executed data-driven retention strategies to anticipate churn patterns and implement targeted interventions, reducing churn by 9%.

• Developed interactive dashboards in Power BI/Tableau, tracking key retention KPIs such as churn rate, CLV, and engagement trends, enabling real time decision-making for the marketing and product teams.

• Collaborated with marketing, product, and data science teams to enhance customer experience by implementing automated retention workflows and tailored loyalty programs.

• Managed web scraping and data analysis projects for e-commerce pricing optimization, tracking over 9000 SKU's across multiple marketplaces.

• Implemented Agile methodologies (Scrum/Kanban) to improve workflow efficiency.

• Designed automated alerts and reports, reducing out-of-stock incidents by 23% and minimizing price deviations by 15%.

• Ensured real-time data accuracy, enhancing decision-making for mass consumer brands like Alpina.

• Collaborated with cross-functional teams, including developers and analysts, to improve data extraction pipelines and drive actionable insights for clients.

• Conducted market analysis for FMCG brands like Pepsi, Alpina, and Postobón, to optimize product placement and sales strategies.

• Cleaned and processed large datasets to improve market research analysis and enhance dashboard performance for strategic decision-making.

• Designed and implemented Power BI dashboards to track Brand Presence, Point-of-Purchase (POP) Materials, and Share of Shelf (SoS) while ensuring data accuracy through market research questionnaires.