Description

Branding Expert, I help you Build a Strong, Impactful, and Visible Brand

Hi! I’m a brand manager who helps businesses, big and small, to build a strong, consistent, and impactful brand.

I specialise in translating brand strategy, into physical brand experiences, such as events, retail, showrooms, work spaces and corporate interiors.

I also offer a Brand Check.

The Brand Check is a brand audit that reviews all your touch points. This audit results in a report with actionable feedback on how to optimize brand consistency and distinctiveness which leads to more awareness, recognition and trust.

Known for my strategic thinking, problem-solving ability, and attention to detail, I combine years of branding expertise with practical, immediately applicable advice.

My broad skillset covers brand management, brand strategy and development, knowledge of brand architecture, brand experience design, visualisation and 3D drawing.

Next to this I am building my knowledge on brand visibility and AI engine optimisation. This will answer the question how to create a brand that LLM's can read.

And... if you're just getting started or need quick advice:

I’m available for short, focused consults.

Perfect for quick feedback on a specific branding challenge.

Feel free to contact me to improve the impact of your brand.

B2B and B2C

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Game Set Brand & Design
Brand Strategy | Brand Visibility | Brand Check
SPORTS
February 2024 - Today (2 years and 5 months)
Amsterdam, Netherlands
I help startups and established companies to build and strengthen their brand
I translate brand strategy into a physical brand experiences, that results in optimal brand visibility and brand impact
I provide a clear, actionable Brand Check to identify gaps and growth opportunities for your brand
Known for being a strategic thinking brand manager, with a problem-solving mindset and an eye for detail
Good visualisation skills in Adobe CS, PPT and SketchUp
Also available for project management and team management!
Brand Management Brand Strategy Brand Visibility Brand Design Branded Spaces
PHILIPS
Brand Manager and Design Manager
TECH
January 2020 - September 2023 (3 years and 8 months)
Amsterdam, Netherlands
optimised digital brand presence across websites, social media, and digital events, improving consistency across multiple platforms
project management of brand projects on budget and within timelines
developed and implemented a brand and design audit for the Global Experience Marketing team, resulting in an increased brand score from 78% to 91%
audit Brand management Consultancy Brand architecture Agile Project Management
PHILIPS
Senior Brand Manager
TECH
January 2014 - January 2020 (6 years)
Amsterdam, Netherlands
worked on the successful global rollout of Philips’ refreshed brand identity, with an implementation strategy that ensured high adoption across the organisation
driving brand consistency of Philips campaigns and brand comms across various channels and touchpoints
delivered effective training and consultancy for local marketing teams, reducing brand inconsistencies and accelerating time-to-market
collaborating with Design and internal stakeholders to develop additional touch point guidelines, templates, toolkits and brand assets for B2B and B2C
Brand consultancy Training guidelines creation Brand licensing Experiential Marketing