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Shejal B.SB

Average response time: 1 hour

About Shejal

I provide high-level strategic guidance for jewellery brands looking to bridge the gap between creative vision and commercial reality. With a foundation in global jewellery hubs and current leadership experience in the Dutch luxury market, I help brands optimize their product lifecycle and scale their operations.
​I do not just offer "advice"; I provide a roadmap for execution. I act as the bridge between your creative team and your business goals—ensuring that every concept is technically viable, correctly priced, and positioned for growth.

Core Value for Your Project:
1 Design Direction & Concept Strategy
2 Sampling & Production Oversight
3 Merchandising & Pricing Strategy
4 Market Expansion & Business Development
  • English

    Native or bilingual

Can work on-site
Haarlem (up to 50km)

Experience

  • Diamonds Factory
    Assistant Store Manager- Fine Jewellery
    LUXURY GOODS
    August 2025 - Today (11 months)
    Netherlands
    • · Conduct high-value client consultations across engagement and fine jewellery categories . Advise clients on diamond selection, pricing tiers, and design options aligned with budget and margin structures . Support conversion through structured consultations, clear price ladder explanations, and product comparison
    • · Observe retail performance trends across natural and lab-grown segments within the European market
    • · Maintain CRM discipline and contribute to client retention and repeat business
    Fine jewellery sales VIP client handle
  • Shaya by Caratlane, TATA Group
    Product Developer Lead
    LUXURY GOODS
    January 2021 - January 2024 (3 years)
    India
    • · Led product development and sampling cycles for fine and lifestyle jewellery collections aligned with brand positioning and target price segments
    • · Collaborated with design, sourcing, and production teams to ensure feasibility, margin alignment, and timely execution
    • · Conducted pricing alignment based on material selection, manufacturing cost, and market positioning
    • · Maintained structured documentation to enable smooth handovers across merchandising, production, and retail teams
    • · Supported collection readiness with quality benchmarks, wearability validation, and execution consistency
    Product management Sample creation Guide CAD development Collection development Cross functional roles
  • Agaro Artisans
    Design & Operation Lead
    January 2018 - January 2021 (3 years)
    India
    • · Oversaw end-to-end jewellery development, supplier coordination, and production scheduling across domestic and international orders
    • · Managed import-export documentation and coordinated cross-border shipments to international buyers and boutique partners
    • · Handled international transactions, including invoicing and payment coordination (multi-currency, PayPal-based transactions)
    • · Supported high-value sales interactions and boutique partnerships, ensuring alignment between pricing, delivery timelines, and quality expectations
    • · Implemented structured tracking systems to improve workflow efficiency, delivery accuracy, and production follow-up
    Organizational Skills personal assistance Vendor coordination Sourcing Export -import

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