Description

Product leader with 15+ years building and scaling SaaS and data platforms with end-to-end responsibility from project initiation to production.

I help companies turn complex systems into clear, usable products. From shaping product strategy to working closely with engineering, I bring structure to ambiguity and drive execution end-to-end.

Typical engagements:

• 0→1 product development (idea to production)

• AI/Agentic product design (LLMs, pipelines, decision systems)

• Platform and API-based products

• Scaling SaaS products with product-led growth

Background includes leading as Head of Product roles and building AI based startups.

Focused on delivering measurable outcomes — faster delivery, better product-market fit, and scalable product systems.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Utrecht (up to 50km)

AskFyn.com,
Founder
October 2025 - Today (8 months)
Netherlands
● Designed multi-agent LLM architecture enabling text-to-SQL market discovery
● Built data pipeline processing thousands of equities and indicators with LLM parsing layer
● Developed AI reasoning layer producing structured insights from quantitative signals
● Implemented guardrails and compliance controls for financial interpretation
AI and Advanced Analytics Product Development Software Architecture Lean startup Roadmapping
ReadyTech,
Head of Product
May 2019 - January 2025 (5 years and 8 months)
Netherlands
● Owned strategy and product delivery across Cloud Labs, Virtual Classroom, and Training Portal.
● Aligned teams around a unified product vision, improving decision clarity and cross-functional execution.
● Launched Virtual Classroom 0 -> 1 on time and scaled globally during COVID demand surge.
● Streamlined delivery via agile redesign and DevOps automation, reducing release cycles from monthly to weekly.
● Led multi-tenant SaaS across containerized lab environments, focusing on scalability, isolation, and performance.
● Introduced Local Labs, creating a new revenue stream and enabling offline developer training.
● Launched an AI-powered learning analytics dashboard working with data teams on custom models.
● Shipped headless labs (widgets + APIs + LTI 2.0) — reducing onboarding friction and improving conversion.
● Accelerated UX iteration cycles by 70% by streamlining product and design workflows and localization framework.
● Owned OKRs and roadmap optimizing prioritization and driving KPI-based decisions.
Product Strategy Team management Market analysis Cloud computing Product Development
TomTom,
Lead Technical Product Manager
January 2015 - January 2019 (4 years)
Netherlands
● Owned product strategy and delivery for map content services used by global automotive customers.
● Built entitlement + in-app purchase system - a multi-tenant platform scaling across OEM programs.
● Optimized map delivery with automated workflows, reduced processing time by 50% and costs by 40%.
● Delivered API integration with 5+ major OEMs on time, improving release reliability
● Led UX, localization, and launch execution for commerce channel expansion