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Stefaan RoobrouckSR

Stefaan Roobrouck

Business Development and Strategy

€750/day
Waregem, BE
15+ years

Average response time: 1 hour

About Stefaan

Ben je op zoek naar een bruggenbouwer die een strategische visie helpt uitwerken maar deze ook en vooral helpt te vertalen naar actie? Ik help graag om rust, richting en resultaat in je strategische transformatie te brengen en je organisatie te helpen doen groeien. Niet alleen in omzet, maar in maturiteit, samenwerking en eigenaarschap. Of het nu gaat om het openen van nieuwe markten, het uitrollen van omnichannel strategieën, of het bouwen van een veerkrachtige organisatiecultuur.
Wat ik te bieden heb? Internationale groeiexpertise, strategische scherpte, visuele communicatiekracht, omnichannel en operationele maturiteit &
verbindend leiderschap.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • French

    Fluent

  • German

    Basic

Can work on-site
Waregem (up to 50km)

Experience

  • BOSS paints NV
    Business Development Director
    November 2021 - June 2025 (3 years and 7 months)
    Waregem, Belgium
    As Director of Business Development at Boss Paints, I led international expansion, product innovation, and strategic acquisitions. I initiated private label operations in the U.S., launched the ETICS line BOSS Clima, and guided M&A efforts in the Netherlands and France. As a member of the executive committee, I helped shape the company’s strategy with a focus on sustainable growth, customer-centricity, and market leadership.

    - International Expansion: Initiated private label operations in the U.S. market, opened a scalable new growth channel establishing strategic alliances with a local brand owner & distributor
    - Market Entry: Led the rollout of the colora formula in the Netherlands, strengthened brand consistency and local relevance
    - M&A Strategy: Oversaw screening and prospecting in the Netherlands and France, including LOIs and due diligence Enabled strategic growth through targeted acquisitions
    - Product Innovation: Launched the ETICS product line (BOSS Clima), expanded portfolio into energy-efficient building solutions
    - Strategic Leadership Served on the management committee, co-shaped corporate strategy and decision-making
    people management Contract Negotiation Mergers & Acquisitions (M&A) Retail Management International Business Development
  • BOSS paints NV
    Operations Director
    September 2016 - October 2021 (5 years and 1 month)
    Waregem, Belgium
    As Chief Operating Officer at Boss Paints, I led operational transformation across supply chain, IT systems, and infrastructure. I spearheaded the ERP rollout of Dynamics 365 with Cegeka, developed the infrastructure roadmap for 2025, and elevated supply chain maturity. As a member of the executive committee, I helped shape company strategy and ensured operational alignment with long-term goals.

    - Supply Chain Optimization: Elevated supply chain maturity and streamlined core processes, improved efficiency, resilience, and service levels
    - ERP Transformation: Led the implementation of Microsoft Dynamics 365 in partnership with Cegeka, enabled data-driven decision-making and operational integration
    - Infrastructure Planning: initiated the infrastructure roadmap for 2025 Future-proofed facilities and systems to support strategic growth
    - Strategic Leadership Served on the management committee: co-shaped business strategy and ensured operational alignment

    Supply-Chain Management International Business Development ERP implementation Executive Management Corporate strategy
  • colora/BOSS paints NV
    Country Manager
    July 2012 - August 2016 (4 years and 1 month)
    Waregem, Belgium
    As Country Manager Belgium for colora, I led the brand’s retail expansion, omnichannel transformation, and commercial performance. I grew the network from 45 to 60 stores, improved profitability across the portfolio, and launched the brand’s digital platform. By managing a team of business coaches and embedding a customer-centric strategy, I helped colora evolve into a more resilient and connected retail brand.

    - Retail Expansion: Grew the store network from 45 to 60 locations, including both owned and franchised outlets, strengthened market presence and brand accessibility
    - Commercial Performance: Improved revenue and profitability across the existing store portfolio, enhanced operational efficiency and store-level impact
    - Team Leadership: Managed and coached a team of business coaches, fostered local ownership and performance accountability
    - Omnichannel Strategy: Defined and implemented the retail omnichannel strategy, including website launch, integrated digital and physical channels for a seamless customer experience
    Retail Management Corporate strategy People Leadership

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Education

  • Operational Excellence Program
    Vlerick
    2017
    Operational Excellence Program
  • Step into Finance
    Cargill
    2025
    Step into Finance

Skill set (7)

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