Description

I work with founders and executives building ambitious companies who need sharper creative and strategic direction. I help shape the narrative, refine pitch decks, strengthen storytelling and guide content production from concept to execution.

My background sits at the intersection of media and entrepreneurship. As Creative Director at Business Insider Netherlands, I worked across news, video, podcasts, social, and branded content. At its core, my role was to turn complex ideas into stories people genuinely care about.

Alongside that, I have helped launch and build startups in the creative industry and completed an accelerator program myself. I know what it means to build from scratch, with limited time, limited budget, and high expectations.

I can support you with:

• Mission, positioning and narrative

• Content strategy and production across video, audio, written, and social formats

• Growth and operational challenges

• Creative problem solving

Note: I am not a copywriter or designer for hire. I work as a strategic sparring partner, helping you define direction. When needed, I collaborate with execution specialists. If you're seeking a strategic partner, let's discuss how I can contribute to your success!

Startup coaching | Creative consulting | Business consulting

Languages

Dutch
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Business Insider
Creative Director
January 2022 - January 2025 (3 years)
Business Insider is one of the largest business news brands in the world with a strong focus on tech and finance. I fulfilled the role of creative director for the content studio in The Netherlands, where partner content is created for brands such as Vodafone, HP, and ING.
Responsibilities included:
• • Developing strategic and creative concepts for advertisers; facilitating brainstorms, pitching ideas and delivering presentations. Giving creative direction on marketing campaigns, digital products, website, graphics, photography, video, audio and written content.
• • Overseeing the full content production process and being responsible for the day-to-day creative operations. Leading all video content produced in or for the Netherlands, co-operating with New York for localization process. Setting up video workflows from concept to publishing. Leading AI integration in content production, balancing automation with human creativity.
• • Responsible for budgeting productions, optimizing profit margins, and managing supplier administration.
• • Analyzing and optimizing video performance through content data insights; implementing KPI-driven analytics systems to steer creative and business decisions.
DPG Media
Creative Producer
January 2018 - January 2022 (4 years)
As Creative Producer at DPG Media, I developed and led marketing driven video content for leading news brands such as AD, NU.nl, Q Music, and VTM. I specialized in branded video storytelling, creating impactful formats that connected media brands with advertisers.
Responsibilities included:
• • Developing creative strategies and video concepts for DPG brands and brand partnerships, translating advertiser goals into creative formats across video, podcasts, and interactive media.
◦ • Managing video productions from concept to delivery, leading multidisciplinary teams (designers, editors, directors, and content managers) while overseeing budgets, schedules, and creative quality.
◦ • Optimizing team operations by implementing tools for project management, content feedback, and data storage, while supporting management in improving workflows and efficiency.
Maker District
Entrepreneur
January 2015 - January 2018 (3 years)
Maker District is a creative production company focused on video
content and editorial series, with a strong social-first approach on
YouTube and Instagram. The company developed concepts for clients
such as DPG Media, the Nationale Postcode Loterij and 24Kitchen.
Responsibilities;
• Strategy: Developing content strategies and new formats.
• Operations: Managing the team, freelancers and external partners.
Highlights;
• Three-year partnership with Intermediair, producing two monthly
video formats for young professionals.
• Successful exit; the company still exists today.