I am a multidisciplinary Product Design Lead with expertise in Lean UX, UI design, and branding. I help companies unpack problems, test ideas, and take product design solutions from 0 to 1.

My design journey started along with the advance of the internet. During this time I have worked with startups, tech companies, global media organisations, and blue-chip brands at creative agencies in five different countries. I have tackled a wide range of design projects across many sectors, teamed up with cross-functional talents, and delivered endto- end solutions in product and branding.

I am a thinker/doer by nature. My skill set is based on human-centred design principles, lean methodologies, innovation frameworks and design craft combined with knowledge in technology and storytelling.

I believe in creating positive outcomes for people, planet, and profit.

I am into music, art, culture, tech, health and nature.