About Violeta
Hello, it's Violeta!
I am a bi-lingual SEO consultant and trainer with over 19 years across marketing and IT.
I have experience in pharma, ecommerce, and technically complex environments.
I design scalable SEO frameworks, integrate LLM and AI driven workflows, and deliver hands-on SEO training for in-house teams, including guidance on their preferred SEO tools.
I also build clear, reusable repositories such as playbooks, templates, and SOPs to support consistent execution.
Whether you need an SEO strategy with up to date best practices, or an SEO partner becoming an extension of your team, I can help you grow qualified organic traffic while helping your team to work smarter.
Italian
Fluent
Spanish
Native or bilingual
Dutch
Basic
Catalan
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- J&J Innovative Medicines EMEAEMEA SEO Manager (contract)PHARMACEUTICALS INDUSTRYMarch 2024 - Today (2 years and 4 months)Beerse, Belgium
- Develop annual SEO roadmaps across covering technical and non technical initiatives, prioritizing items for sprints and conducting user acceptance and regression testing to validate delivery
- Lead SEO strategy for a full brand rebranding and site migration, supporting cross functional teams to preserve organic rankings and ensure correct redirects, tracking, and technical parity
- Implement GEO focused and LLM assisted SEO strategies to localize experiences, scale high quality content production, and improve relevance across priority markets
- Deliver AI focused SEO trainings covering LLM use cases, SEO frameworks, content quality, and risk management, enabling teams to escale their SEO to AI platforms
- Gather and translate business SEO requirements into clear, actionable specifications for product owners and development teams, ensuring alignment between commercial goals and technical implementation
- Deliver taiolres SEO trainings for web platform managers and brand managers, enabling them to confidently apply on page and content SEO best practices in their markets
- Partner with product owners and developers to implement advanced back end SEO enhancements at global scale, improving site speed, crawlability, indexation, and overall search visibility
- Design and execute country specific SEO strategies that leverage funnel based landing pages, targeting all stages of the user journey from TOFU discovery to BOFU conversion with a focus on HCP acquisition and engagement
- Monitor and analyze SEO performance metrics on an ongoing basis, identifying risks early and executing mitigation plans that protect rankings and sustain organic growth
- Key achievement ensured a smooth site migration (150+ domains) with minimal organic traffic impact through pre launch validation, and post launch monitoring
- Key achievement increased organic reach of HCPs by 300 percent through funnel based journeys, targeted content, and continuous optimization
- FESTOOLSEO ManagerAugust 2024 - Today (1 year and 11 months)
- Provide ongoing strategic SEO support to a global manufacturer, aligning organic visibility with brand goals, market maturity, and the presence or absence of local web shops
- Develop and execute SEO strategies both for the brand’s own digital properties and for selected e commerce distributors in key markets, ensuring consistent positioning and demand capture across the ecosystem
- Deliver tailored SEO training programs for distributor marketing and e commerce teams, enabling them to optimize category pages, product detail pages, and landing pages to brand and performance standards
- Develop and update content for the brand’s preferred tools and solutions, focusing on relevance, search intent, and value for professional and end user audiences
- Implement interlinking strategies that strengthen site architecture between product, category, and knowledge content, supporting better crawl paths and improved rankings
- Create and optimize new landing pages while enhancing existing ones to target high priority generic and branded keywords, improving both traffic and conversion intent
- Optimize page structures, category trees, and filters to improve crawlability, indexing, and user navigation, with a particular focus on complex e commerce and catalog setups
- Key achievement positioned highly competitive generic keywords above major industry competitors through a combination of technical optimization, strategic content, and authority signals
- Key achievement: achieved a 200% increase in traffic for targeted categories by combining content optimization, landing page development, and data driven internal linking
- On digitalSEO Consultant | SEO Team LeadDIGITAL AND ITAugust 2023 - March 2024 (7 months)
- Lead a high performing SEO team delivering white label strategies for diverse online businesses across multiple industries and markets
- Set the strategic direction for keyword research and competitive analysis, enabling the team to identify high impact opportunities for organic growth
- Direct on page and technical SEO initiatives including site structure improvements, metadata optimization, internal linking, and resolution of crawl and indexation issues
- Collaborate with cross functional teams in content, development, and account management to ensure seamless execution of SEO strategies aligned with client goals
- Deliver clear reporting and insights to clients, demonstrating the impact of SEO work on traffic, visibility, conversions, and return on investment
- Key achievement designed and implemented scalable SEO frameworks and detailed standard operating procedures to ensure consistent quality and execution across all clients
- Key achievement standardized workflows and quality checks, increasing team efficiency and enabling the handling of higher project volume without sacrificing performance
- Key achievement drove measurable lifts in organic traffic and rankings for multiple clients, with several businesses surpassing key competitors in their niche markets
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Education
- Master SEOEuropean University Miguel de Cervantes (UEMC) & BIG SEO Academy2024Master SEO
- Master technical SEOAsdrubal AcademyMaster technical SEO & Programming for SEO