Description

Interim product & transformation leader with 15+ years across consulting, startups, and scale-ups. Former Founder/C-level/Partner with $15M P&L and 250+ team leadership. Built B2C products from 0→1 and scaled to millions of users through marketing, referral loops, and post-M&A integration. 10 years of B2B CRM delivery (sales, service, marketing; contact centers; retention/NPS; data & integrations). I fix onboarding and retention, ship AI-first roadmaps, and unlock measurable growth in 90 days.

What I Deliver Fast:

• Onboarding & funnel lift: signup → KYC → time-to-first-value; activation & retention up

• CRM & service transformation: processes, data, EX/AX, AI-assist in the flow of work

• Post-M&A scale: product consolidation, org reset, OKRs, delivery velocity dashboards

• GTM alignment: PLG/SLG, analytics you can run the business on

Core Expertise:

CRM Strategy & Delivery • Product Strategy & Scaling • AI-first Product • PLG/SLG • Onboarding & Growth • Post-M&A Integration • Org Design & OKRs • P&L Ownership & Exec Stakeholder Mgmt

Languages

English
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

APC
CPO / Partner
DIGITAL AND IT
January 2022 - January 2025 (3 years)
Amsterdam, Netherlands
• Ex-founders of DEGIRO invited to scale their new venture ; launched LT/AMS hubs and 6 squads
• Integrated 5 acquisitions into one app; 4 brands on one backend; scaled to 2M+ users in 6 countries
• 3× user growth in 12 months; later pivoted to Senior PM to stabilize PMF; +15% retention
Start-up Product management M&A Product Market Fit Growth Strategy
DEGIRO
Head of PMO / Tribe Leader
DIGITAL AND IT
January 2019 - January 2021 (2 years)
Amsterdam, Netherlands
• Shifted to scale-up model; doubled product & engineering; −30% delivery times
• Led post-acquisition product/delivery integration supporting €1B+ valuation sale
Project Management (PMO) Agile method M&A
SmartPay
Founder
January 2018 - January 2019 (1 year)
Amsterdam, Netherlands
• Fintech / Blockchain startup; accelerator acceptance & pre-seed; pivoted to IoT/beacon vending
• Closed during COVID offline shock; built resilience and rapid GTM iteration capabilities
Start-up Fundraising Blockchain Internet of things Product management