Description

SUMMARY

A Driven business leader with 15+ years of global multinational experience in the Chemicals/Auto/EV industries where the passion lies. Running a > €100 million business and raised revenue at +15% CAGR globally by setting and implementing the resilient strategy together with the whole organization. A dynamic thought leader who understand profoundly both Chinese and Western cultures with excellent communication skills to different stakeholders.

Industry field of expertise

Languages

English
Native or bilingual
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Delft (up to 50km)

AkzoNobel
Global KAM and segment leader EV and Functional
CHEMICAL
June 2020 - Today (6 years)
Amsterdam, Netherlands
1. China Market Entry & Growth Support

For Dutch and European industrial companies seeking China expansion.

What I provide:
• Market analysis (competitors, pricing, demand)
• China distributor & partner evaluation
• Channel strategy: finding, screening, and managing distributors
• Localized marketing & messaging (English ↔ Chinese)
• Business culture guidance for sales/marketing teams
• China digital platform strategy (WeChat, Baidu, industry portals)

2. B2B Industrial Marketing Strategy

For SMEs with limited marketing resources who need expert guidance.

What I provide:
• Value proposition & product positioning
• Marketing plan for industrial customers
• Lead generation strategy (LinkedIn, email, website)
• Customer segmentation and persona development
• Competitor benchmarking
• Launch strategy for technical products

3. Distributor & Partner Development (Europe ↔ China)

Helping companies build strong and profitable channel networks.

What I provide:
• Distributor mapping in China or EU
• Partner evaluation framework
• Communication alignment (technical + commercial)
• Distributor training materials (English/Chinese)
• Monthly check-ins & reporting

4. Training & Workshops

Helping teams improve cross-border business and industrial marketing.

Topics:
• “How to do business with China”
• Cross-cultural commercial communication
• B2B marketing fundamentals for technical teams
• Distributor performance improvement
• LinkedIn for B2B industrial companies