About Yiwei
💼 About me
I’m a senior product leader with 10+ years of experience building and scaling products globally, most recently at Just Eat Takeaway and Booking.com.
I specialize in growth and monetization, helping companies identify new revenue opportunities, improve conversion and retention, and scale product organizations effectively.
Throughout my career, I’ve:
- Built and led a global growth domain of 50+ people
- Delivered €400M+ in incremental annual revenue
- Defined and scaled monetization strategies across multiple markets
- Launched and scaled 0→1 products as well as optimized mature platforms
🚀 How I can help
I work with startups and scaleups as a product strategy and growth advisor, typically on a part-time basis.
I can support you with:
- Growth and monetization strategy
- Product vision, roadmap, and prioritization
- Marketplace dynamics and scaling challenges
- Experimentation and conversion optimization
- Product team setup, org design, and coaching
🤝 How I work
I partner closely with founders and product leaders to:
- Bring clarity to complex problems
- Challenge assumptions and identify the highest-impact opportunities
- Turn strategy into actionable plans
🌍 Current focus
I’m currently on a career break, exploring my next chapter while selectively working with companies where I can create meaningful impact.
Chinese
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Career breakTravelMay 2025 - Today (1 year and 2 months)Travelling across the Pacific region to gain cross-cultural exposure and hands-on volunteer experience in sustainability, hospitality, and education initiatives while reflecting on the next chapter of leadership and global impact.
- Just Eat Takeaway.comPrincipal Product Manager -VenturesOctober 2024 - April 2025 (6 months)Amsterdam, Netherlands• Appointed as strategic product and craft lead across three company-level bets focused on revenue growth and platform scalability: direct monetisation through Retail Media, expansion into new revenue segments via B2B enterprise ordering, and platform efficiency through consolidation of SkipTheDishes (Canada) and JET's core platform• Partnered closely with senior leadership across these domains and company executives to shape strategy and execution• Defined the long-term global Retail Media strategy, establishing a unified partner-paid advertising model and expanding endemic and non-endemic advertising across consumer journeys to unlock new high-margin revenue streams• Led strategy development for B2B enterprise ordering, coaching product teams to define vision, mission, priorities, and roadmap• Introduced the product framework and principles for platform consolidation between SkipTheDishes and JET, aligning product capabilities to enable a unified consumer experience
- Just Eat Takeaway.comSenior Group Product Manager- GrowthRESTAURANTS AND FOOD SERVICESeptember 2021 - September 2024 (3 years)Amsterdam, Netherlands• Founded and built the Global Growth Domain from scratch, defining vision and mission• Architected the organizational structure, team topology, and ownership model across initiatives• Led a global cross-functional organization of 50+ FTE across Product, Engineering, UX, Data, and Research, directly managing 6 Product Managers across seniority levels• Accountable for the company's highest-impact revenue portfolio spanning Deals, Vouchers, Loyalty Program, Paid Advertising, and new growth levers across all markets• Delivered €400+ million in annual incremental revenue (avg. +10% YoY), driven by partner-paid advertising and portfolio-wide conversion and retention uplift• Established and championed a lean, data-informed operating model, embedding rapid experimentation, continuous iteration, and innovation as core principles of the domain
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Education
- Professional Coach Training (Level 1)Erickson International2025Professional Coach Training (Level 1)
- Master of Marketing ManagementRotterdam School of Management, Erasmus University2014Master of Marketing Management