Yori Van Banning

Led a team of 10 professionals (graphic & brand marketing, PR/influencer marketing, Social team) on day-to-day marketing operations. Managed team through a marketing transformation, new Ways of Working, including driving the recruitment of new hires and reshaping the team structure. Spearheaded brand development initiatives and managed day-to-day operations.

• Provided strategic counsel to C-level executives on brand marketinginfluencing company strategy.

• Managed and responsible for all brand communications, seasonal campaigns, marketing campaigns, visual identity, and consistency across platforms.

• Drove brand development initiatives like brand & communication projects to strengthen market positioning.

• Acted as a coach, marketing and communication specialist and mentoring team members for growth and development.

• Developed and executed integrated marketing campaigns to enhance brand awareness and engagement.

• Collaborated cross-functionally with sales, product, and retail, ecom teams to ensure alignment on company objectives.

• Managed marketing performance and budgets, ensuring cost-effective allocation and ROI.

• Creating marcom & content strategy to strengthen brand positioning and content calendar for the foundation to professionalize the foundation

(communication on regional level, Partnerships Mayor donors, website, campaigns, media outlets (PR), NGO domain, BTC.

• Lead (hiring) recently a team of 5 Marcom specialist and managing external freelancers like PR specialists and video producers.

• Hands on copy writing PR, contact news outlets, social channels and comms materials.

• Creating WoW for the team & setting up Marcom calendar and meetings.

• Setting up partnerships. like with creative agency and briefing to start building brand guidelines and creation of the new corporate website and roll out over channels.

• Setting up reporting program, SEO/SEA to measure Marcom impact.

• Marcom lead and team manager project teams

• Responsible for all brand marketing communication strategies and execution of projects and stakeholder management.

• Create toolkits for trading partners

• Responsible for content strategy and content creation, briefing creative tea and pr/social media manager

◦ Develop a new global female empowering programme : 'Women of the Wave' that was part of the global social & sustainability program of the business strategy. Managing the events, PR and shaping the programme, stakeholders, budgets and measuring effectiveness and direct reporting to CMO.

• Steering all brand projects 'brand narrative' and brand creative executions.

◦ Briefing digital team for SEA/SEO campaign KPI's

• Optimizing work process flow, operations and positive team work in the organization to improve MarCom efforts and project effectiveness.

• Liaison between internal departments, teams and external partnerships and partner development and collaborations.