Description

Experienced, data-driven growth marketing specialist with 10 years of track record in growing B2B and B2C products. I obtain a wide range of skills, a "T-shaped marketer" that stretches from paid advertising, to SEO and CRO, to data analysis, strategy building and growth hacking.

Industry field of expertise

Languages

Russian
Native or bilingual
Dutch
Conversational
German
Conversational
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Carambole Chocolate
Marketing Consultant
March 2024 - Today (2 years and 3 months)
Amsterdam, Netherlands
Sole proprietorship–Digital transformation and growth for SME's.
• 2024 Customer Highlight: Carambole Chocolate - award-winning chocolate from the Netherlands. Completed projects: Full website revamp; Full rebranding; Streamlined admin work and operations; Product positioning; SEO optimization; Content Marketing Strategy.
• Results YoY: +134% in revenue, +70% in orders, +37% in average order value, +50% in visit-to-purchase conversion rate.
Salonized
Growth Marketer / Growth Marketing Lead
April 2022 - November 2023 (1 year and 7 months)
Amsterdam, Netherlands
• Re-launched Google and Facebook as paid acquisition channels. Signup growth increase of 500%. Responsible for €200,000 paid ads budget.
• Conducted in-depth product and market analysis. Identified the root causes of churn, designed churn prevention mechanisms.
• Managed reporting and created dashboards for the Growth department in Tableau and Google Analytics.
• Introduced user-focused approach to marketing and initiated UX research initiatives.
Fitogram
Marketing and Growth Manager
August 2021 - January 2022 (5 months)
Cologne, Germany
• Increased conversion into leads by 30% through website A/B tests.
• Designed and executed the go-to-market strategy for Online Studio by Fitogram to maintain growth during the pandemic.