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Yuriko Y.

Digital marketing/Strategy/ Marketing Consultant
1 project
  • Suggested rate
    €750 / day
  • Experience8-15 years
  • Response rate66%
  • Response time4 hours
The project will begin once you accept Yuriko's quote.
Location and workplace preferences
Location
Amsterdam, NH, Netherlands
Can work onsite in your office in
  • and around Amsterdam (up to 50km)
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Skill set
Industry fields of expertise
Yuriko in a few words
I have over ten years' of experience in digital marketing, including developing comprehensive strategies for digital marketing such as social media, search, programmatic advertising, and influencer marketing.
My skills also include identifying new tactics for customer acquisition, driving awareness and conversion, and providing data-driven insights to maximize performance. I also excel at managing marketing spend across all channels, developing digital content strategies, and using the latest technologies and optimization techniques to drive innovation.
I have experience in website traffic analysis, creative and content analysis, as well as managing website pixels and social media accounts.
Overall, I am confident in my ability to create effective digital marketing plans that help businesses grow and succeed.
Experience
  • Yuriko Yoshida
    Digital Marketing Specialist
    DIGITAL & IT
    July 2021 - Today (3 years and 7 months)
    Amsterdam, NH, Netherlands
    Project-based consultancy and strategy development and expand the business through digital marketing for various international clients.

    Highlight the skills I offer to the company:

    - Develop an overall digital marketing strategy
    - Management and development of every paid social ad, PPC, SEM, DSP and organic submission
    SEM: Google, Yahoo, Amazon, BingAd
    DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad
    SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube
    - Manage and develop an influencer marketing
    - Identify new tactics for customer acquisition strategy, revenue growth and retention
    - Increase customer awareness and conversions, ROAS
    - Test, analyse and optimise campaigns, providing data-driven insights to maximise performance
    - Manage marketing spend, including strategy, planning and execution of marketing activities across each channel
    - Digital content strategy and planning
    - Adjust marketing channel bidding strategies and targeting, technical execution
    - Drive innovation using the latest technologies, analytics and optimisation processes
    - Share progress and final reports
    - Website traffic analysis with focusing on media transition users
    - Creative and content analysis
    - Website pixel management (Google tag management)
    - Social media management
    - Influencer marketingng
    - Copywriting, localisation
    - Translation
    - Coaching marketing to the client's internal team
    - Market research
    Digital marketing Digital strategy Campaign strategy Pay Per Click Advertising E-commerce Performance marketing Copywriting Digital Marketing Pay Per Click Advertising Email marketing Social media Branding Strategic planning infulencer Affiliation E-commerce Social media Google Analytics Google AdWords SEO Display Ads Google Shopping
  • Yuriko Yoshida
    Digital Marketer
    DIGITAL & IT
    June 2019 - July 2021 (2 years and 1 month)
    Berlin, Germany
    Project-based consultancy and strategy development for various international clients Highlight the skills I offer to the company:
    -Managing and development of each paid social ad, PPC, DSP and organic post
    -Test, analyse and optimize campaigns, deliver data-driven insights in order to maximize performance
    -Manage marketing spend including strategy, planning and execution of marketing activities each channel
    -Adjust marketing channels bidding strategies and technical implementations
    -Innovation-driven improvement leveraging the latest technologies, analytics and optimisation processes
    -Share progress and final reports
    -Analysis of your website traffic, with a focus on users who transitioned from media
    -Copywriting
    -translation The clients: International luxury fashion brand, International jewellery company, International CAD system company, Refurbished tech product
    PPC Content marketing Client managinent Social media Paid Social
  • IPG Mediabrands
    Digital Strategy Planner: Reprise
    DIGITAL & IT
    September 2018 - May 2019 (8 months)
    Yoyogi-sanyacho,Tokyo, Shibuya, Tokyo, Japan
    - Develop an overall digital marketing strategy
    - Management and development of every paid social ad, PPC, SEM, DSP and organic submission
    SEM: Google, Yahoo, Amazon, BingAd
    DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad
    SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube
    - Manage and develop an influencer marketing
    - Adjust marketing channel bidding strategies and targeting, technical execution
    - Drive innovation using the latest technologies, analytics and optimisation processes
    - Share progress and final reports
    - Website traffic analysis with focusing on media transition users
    - Creative and content analysis
    - Customised marketing and PR strategy based on the client's needs. Design and launch several marketing strategy campaigns.
    - Influencer markeing
    - Led the winning pitch resulting in revenue of 420K € for IPG.
    - Grew Instagram following from 8K to 20K by engaging with the community, and building a strong industry network.
    Strategy Content marketing Branding Marketing Strategic planning Digital Marketing SNS Luxury Goods Fashion and Cosmetics Large Retailers Air Transportation and Tourism Display Ads Email marketing Influencer
1 project on Malt
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Recommendations
Education
  • Bachelor of Science
    Kokugakuin University
    2012
    Bachelor of Law, Law