- Yuriko YoshidaDigital Marketing SpecialistDIGITAL & ITJuly 2021 - Today (3 years and 7 months)Amsterdam, NH, NetherlandsProject-based consultancy and strategy development and expand the business through digital marketing for various international clients.Highlight the skills I offer to the company:- Develop an overall digital marketing strategy- Management and development of every paid social ad, PPC, SEM, DSP and organic submissionSEM: Google, Yahoo, Amazon, BingAdDSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, LogicadSNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube- Manage and develop an influencer marketing- Identify new tactics for customer acquisition strategy, revenue growth and retention- Increase customer awareness and conversions, ROAS- Test, analyse and optimise campaigns, providing data-driven insights to maximise performance- Manage marketing spend, including strategy, planning and execution of marketing activities across each channel- Digital content strategy and planning- Adjust marketing channel bidding strategies and targeting, technical execution- Drive innovation using the latest technologies, analytics and optimisation processes- Share progress and final reports- Website traffic analysis with focusing on media transition users- Creative and content analysis- Website pixel management (Google tag management)- Social media management- Influencer marketingng- Copywriting, localisation- Translation- Coaching marketing to the client's internal team- Market research
- Yuriko YoshidaDigital MarketerDIGITAL & ITJune 2019 - July 2021 (2 years and 1 month)Berlin, GermanyProject-based consultancy and strategy development for various international clients Highlight the skills I offer to the company:-Managing and development of each paid social ad, PPC, DSP and organic post-Test, analyse and optimize campaigns, deliver data-driven insights in order to maximize performance-Manage marketing spend including strategy, planning and execution of marketing activities each channel-Adjust marketing channels bidding strategies and technical implementations-Innovation-driven improvement leveraging the latest technologies, analytics and optimisation processes-Share progress and final reports-Analysis of your website traffic, with a focus on users who transitioned from media-Copywriting-translation The clients: International luxury fashion brand, International jewellery company, International CAD system company, Refurbished tech product
- IPG MediabrandsDigital Strategy Planner: RepriseDIGITAL & ITSeptember 2018 - May 2019 (8 months)Yoyogi-sanyacho,Tokyo, Shibuya, Tokyo, Japan- Develop an overall digital marketing strategy- Management and development of every paid social ad, PPC, SEM, DSP and organic submissionSEM: Google, Yahoo, Amazon, BingAdDSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, LogicadSNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube- Manage and develop an influencer marketing- Adjust marketing channel bidding strategies and targeting, technical execution- Drive innovation using the latest technologies, analytics and optimisation processes- Share progress and final reports- Website traffic analysis with focusing on media transition users- Creative and content analysis- Customised marketing and PR strategy based on the client's needs. Design and launch several marketing strategy campaigns.- Influencer markeing- Led the winning pitch resulting in revenue of 420K € for IPG.- Grew Instagram following from 8K to 20K by engaging with the community, and building a strong industry network.
- Bachelor of ScienceKokugakuin University2012Bachelor of Law, Law