ZSAbout Zein
Award-winning copywriter, poet, and editor here to help bring your vision to life with words that work.
I have an MFA in Creative Writing (Poetry) with plenty of literary editorial experience, having founded an online creative platform and published dozens of writers myself. I have also taught both creative writing and beginner to mid-level English with a specific focus on writing skills and Business English.
I have worked with advertising agencies as an English copywriter both in a full-time and freelance capacity, ideating and crafting words for brands in the automotive industry, travel & tourism, fashion, technology, and more.
From film scripts, social media, digital, print, and OOH, to the academic, editorial, fictitious or poetic, if you need words written, copy-edited, proofread, or vibe-checked, look no further.
My portfolio of advertising and copywriting work can be found at and my debut pamphlet of poems is out with ignitionpress.
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- FreelanceSr. Creative CopywriterDecember 2024 - Today (1 year and 6 months)Amsterdam, Netherlands• Creating impactful, cohesive campaigns in direct partnership with Art and Creative Directors.• Translating key objectives into meaningful consumer-facing concepts and executions to increase brand awareness, audience engagement, and conversion.• Crafting targeted film scripts for global markets such as Europe, China, India, and the GCC.• Closely collaborating with inter-departmental teams and production houses to supervise creative production and roll-out schedules.• Utilising real-time data and analytics to bolster creative strategy, ideation, and messaging.• Leading client presentations of creative concepts, campaigns, film scripts, activations, and more.• Managing a team of junior and international copywriters on pitches and global campaigns.• Strategising for client social media, upholding brand voice and values, and organising content.• Creating localisation briefs and liaising with global translation agencies to ensure messaging consistency.
- Serviceplan Middle EastSr. Creative CopywriterJanuary 2022 - December 2024 (2 years and 11 months)Dubai - United Arab EmiratesMaintained all the above responsibilities in addition to the below achievements:• A key contributor to winning Independent Agency of the Year at Dubai Lynx 2022 + 2024.• Promoted to senior creative copywriter, leading copy and creative on agency's key account.• Pitched for and secured multiple new client wins, including 3-year global creative account for Department of Culture and Tourism - Abu Dhabi.
- BAHRFounding Editor-in-ChiefJanuary 2021 - Today (5 years and 5 months)• Designed the platform's branding, cross-language communication and visual layouts for overall site and individual issues.• Curating platform outreach and event strategy including social media and all outward communication with followers, readers, and contributors.• Soliciting, curating, copy-editing, and publishing poetry and prose content for each issue.Can be found at www.bahrmagazine.com
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Education
- Master of Fine Arts in Creative Writing (Poetry)University of St Andrews2019Completed an MFA in Creative Writing, having written a complete collection of poems and taught creative writing to undergraduates during my degree.
- Bachelor of Arts in English Literature with Creative WritingUniversity of East Anglia2017Graduated with honours.